Building Champions, Connecting Brands with Passion

Rhiti Sports is India's premier integrated sports management, marketing, and athlete representation agency. With over a decade of excellence, we shape careers, craft legends, and create unparalleled value in the sports ecosystem.

Partner With Us Explore Services
150+
Athletes Managed
₹500Cr+
Brand Value Generated
12+
Years of Excellence
50+
Major Events

About Rhiti Sports

Founded in 2009 by visionary entrepreneur Arun Pandey, Rhiti Sports has established itself as a powerhouse in the Indian sports management industry. Headquartered in Noida, with satellite offices in Mumbai, Kolkata, and Bengaluru, we operate as a full-spectrum sports consultancy firm.

Our philosophy is rooted in integrity, innovation, and an unwavering commitment to our clients' success. We believe that sports transcend mere competition; they embody passion, discipline, and the human spirit's triumph. Our mission is to harness this power to build sustainable careers for athletes and deliver measurable ROI for brands.

We specialize in cricket, football, badminton, tennis, and kabaddi, managing some of the subcontinent's most celebrated sports icons. Our team comprises former athletes, seasoned marketers, legal experts, and data analysts who provide a 360-degree support system.

Meet Our Team

Our Vision

To be the most trusted and innovative sports management partner globally, recognized for elevating athletes' careers and transforming brand engagement through sports.

Our Values

Integrity, Excellence, Collaboration, Passion, and Innovation. These core principles guide every contract we negotiate and every strategy we devise.

Achievements

Multiple 'Sports Management Agency of the Year' awards, successful IPO of a client's brand, and record-breaking endorsement deals.

Global Reach

Strategic partnerships with agencies in the UK, Australia, and the UAE, facilitating cross-border opportunities for our talent and clients.

Our Core Services

Comprehensive solutions designed to meet the evolving needs of athletes, federations, and brands.

Athlete Management and Representation

Athlete Management

End-to-end career management including contract negotiations, financial planning, media training, image branding, and post-career transition guidance. Our legal team ensures favorable terms with franchises, sponsors, and governing bodies.

  • Contract Negotiation & Legal Advisory
  • Financial Planning & Wealth Management
  • Media Relations & Public Image Crafting
  • Fitness & Nutrition Program Coordination
Sports Marketing and Sponsorship

Sports Marketing

  • Sponsorship Strategy & Acquisition
  • Brand Ambassador Programs
  • Digital & Social Media Campaigns
  • ROI Analytics & Performance Reports
    • Event Management and Operations

    Event Management

  • Tournament Planning & Execution
  • Broadcast Production & Distribution
  • Venue Management & Fan Experience
  • Commercialization & Merchandising
    • Media Rights and Broadcasting

    Media & Broadcasting

  • Media Rights Valuation & Sales
  • Production & Content Syndication
  • Digital Streaming Strategy
  • Audience Measurement & Analytics
    • Sports Technology and Analytics

    Sports Tech & Analytics

  • Performance Data Analysis
  • Talent Scouting & Draft Strategy
  • Fan Engagement Platforms
  • Injury Prevention Tech Integration
    • Corporate Consulting and CSR

    Corporate Consulting

  • CSR Strategy through Sports
  • Employee Wellness Programs
  • Strategic Philanthropy Advisory
  • B2B Networking Events

    • Our Champion Network

    Representing a diverse roster of elite athletes across multiple disciplines.

    M.S. Dhoni - Cricket Icon
    M.S. Dhoni

    Cricket Legend

    Brand Endorsements, Business Ventures
    Sunil Chhetri - Football Captain
    Sunil Chhetri

    Football Captain

    Academy Development, National Team
    P.V. Sindhu - Badminton Star
    P.V. Sindhu

    Badminton Star

    Olympic Medalist, Global Ambassador
    Harmanpreet Kaur - Cricket Captain
    Harmanpreet Kaur

    Cricket Captain

    Women's Cricket, Leadership

    Our portfolio also includes rising stars in kabaddi, tennis, athletics, and e-sports, alongside seasoned commentators, coaches, and sports administrators.

    View Full Roster (NDA Protected)

    Trusted By Industry Leaders

    We partner with forward-thinking brands and organizations to create lasting impact.

    Client Success Story: "Game Changer" Campaign

    For a leading telecom giant, we conceptualized and executed a year-long, multi-sport campaign featuring 5 of our marquee athletes. The integrated strategy included TVCs, digital challenges, on-ground activations in 20 cities, and CSR initiatives promoting grassroots sports.

    Results: 42% increase in brand recall, 18% uplift in consideration among youth, and over 2 billion social media impressions. The campaign also funded the construction of 50 community sports courts across rural India.

    Request Case Studies

    Flagship Events & Initiatives

    Creating memorable experiences that unite fans, athletes, and communities.

    Rhiti Premier League - Cricket Tournament

    Rhiti Premier League

    An annual T20 cricket tournament featuring international stars and emerging Indian talent, broadcast in 5 countries. A platform for talent scouting and high-octane entertainment.

    Next Edition: November 2024, Mumbai & Delhi

    Sports Leadership Summit

    Sports Leadership Summit

    India's premier conference on the business of sports. Gathering 500+ executives, athletes, and policymakers to discuss media rights, technology, investment, and governance.

    Next Edition: March 2024, Bengaluru

    Rhiti Grassroots Program

    Grassroots Development Program

    A nationwide initiative to identify and nurture sporting talent in underprivileged communities. We've trained over 10,000 children and provided scholarships to 200 elite prospects.

    Ongoing: Active in 12 states across India

    Latest News & Insights

    Stay updated with industry trends, our achievements, and thought leadership.

    Sports Tech Investment Growth
    15 Oct 2023
    Indian Sports Tech Market to Reach $5Bn by 2027

    Our CEO, Arun Pandey, quoted in Economic Times on the surge in venture capital flowing into analytics, fan engagement, and fitness tech startups. Rhiti's venture arm has invested in three promising startups this quarter.

    Read More on ET
    New Athlete Signing Announcement
    5 Oct 2023
    Rhiti Sports Signs U-19 World Cup Captain

    We are proud to announce the exclusive representation of Yash Dhull, captain of India's victorious 2022 U-19 Cricket World Cup team. We will manage his endorsements, media, and career strategy.

    Press Release
    Women's Sports Sponsorship Study
    28 Sep 2023
    Brand Investment in Women's Sports Up 300% Since 2020

    Our research division publishes a whitepaper detailing the skyrocketing commercial value of women's sports in India, citing our work with the Women's IPL and national football and hockey teams.

    Download Whitepaper

    Get In Touch

    Ready to elevate your game? Let's discuss how we can achieve greatness together.

    Head Office

    B-77, Sector 63
    Noida, Uttar Pradesh 201301
    India

    Contact Numbers

    Tel: +91-120-4293000
    Fax: +91-120-4293001
    Mobile: +91-9810012345

    Email Addresses

    General: [email protected]
    Careers: [email protected]
    Media: [email protected]